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Multimodality exploring contemporary methods of communication by Gunther R. Kress

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Published by Routledge in Abingdon, New York .
Written in English


  • Semiotics,
  • Communication

Book details:

Edition Notes

Includes bibliographical references and index.

StatementGunther Kress.
LC ClassificationsP99 .K684 2009
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23203103M
ISBN 109780415320603, 9780415320610, 9780203970034
LC Control Number2009014376

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In book: Research Methods in Intercultural Communication: A practical guide, Chapter: Multimodality, Publisher: Wiley-Blackwell, Editors: Zhu Hua, pp Cite this publication Agnieszka LyonsAuthor: Agnieszka Lyons. "An excellent guide to multimodality for learners who want to establish their research into multimodality, for this book presents eight approaches all together and sheds light on the distinctions, critiques and new directions of them the book offers a panoramic overview of fresh trends and developments in multimodality.5/5(5). The book examines poetry’s visual and formal dimensions, applying framing theory to such case studies as Aristotle’s Poetics and Robert Lowell’s "The Heavenly Rain", to demonstrate both the implied, due to the form’s unique relationship with structure, imagery, and rhythm, and explicit forms of multimodality at work, an otherwise little. A Multimodal Analysis of Picture Books for Children goes beyond the relation between the representation of reality and language alone; instead, it aims to analyze the intersemiosis between verbal and visual elements in a sample of nine picture books. The chapters included in this book take the most relevant systemic-functional and visual social semiotic theories a step further .

  Multimodality is a sub-field of communication studies which looks beyond language to the multiple modes of communicating or making meaning - from images to sound and music. This book offers a comprehensive theoretical framework for the study of this topic providing sample analyses and suggestions for further reading/5. Example of multimodality: Scholarly text. Here is in an example of a standard scholarly book in a print edition. This text relies primarily on the linguistic mode. In other words, it is made up primarily of letters and words. However, because most texts are multimodal in some sense, there are at least three modes at work in this example. Summary: Multimodality is a theory which looks at how people communicate and interact with each other, not just through writing (which is one mode) but also through speaking, gesture, gaze, and visual forms (which are many modes). Please cite this article as: krist, "Multimodality (Kress)," in Learning Theories, February 6, , https. The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated Reviews: 1.

Multimodal Literacy challenges dominant ideas around language, learning, and representation. Using a rich variety of examples, it shows the range of representational and communicational modes involved in learning through image, animated movement, writing, speech, gesture, or gaze. The effect of these modes on learning is explored in different sites including formal learning Reviews: 1.   Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including. Books shelved as multimodal: Cathy's Book by Sean Stewart, We are in a Book! by Mo Willems, Play Time by Julia Donaldson, 12 Fabulously Funny Fairy Tale. Book Description. This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern.